He feels that until now, little girls had no idea what to tell their plastic surgeons when they grew up so this is actually a public service. He also feels that he's helping society by teaching little girls that the of the color of your skin doesn't matter; they can all aspire to sluttiness. He hired a bunch of models to promote the new line. They even agreed to have their noses surgically removed and their lips enhanced with permanent shellac. One of the unfortunate side effects from the procedures is that their feet now fall off, but luckily they are a cheerful bunch.